Disciplines: Art Direction + Visual Design
Elevating and taking the Amazon Fashion branding into a new direction. Still Life Creative always performed the best and our challenge was to keep it fresh and innovative—designing something the customer would not expect to see on Amazon.com.
Buttoned Down Campaign
Amazon Fashion Private Brand, Buttoned Down—premium quality and tailored finish—at affordable prices. I aimed to showcase the breadth of styles available in this collection. Playing with geometric lines and adding depth to the shirts allows them to pop with confidence.
Buttoned Down Content
As Amazon Fashion Private Brands was new to the customer, we created editorial-style content to introduce the brand to the customers—giving them a solid understanding of the brand’s qualities and styles. Here to Buttoned Down, quality and fit are the core pillars of this brand. This content lived on the product page and this content aided mobile conversion by 20%.
20 Things Every Man Should Own
Editorial content for Amazon Fashion’s sponsorship of New York Fashion Week Men’s I art directed a set of images—shot on a bold blue background with elements placed on boards. This simple but effective shoot performed an impressive 40% above average when the graphic was scheduled on the Amazon.com homepage.
Holiday Packing List
What to Pack for a Warm-Weather Getaway Escape. Another editorial for Amazon Fashion’s sponsorship of New York Fashion Week Men’s. From the previous year’s content, we found the average Amazon customer did not engage with forward fashion content—and our customer is very much the 'buy now, wear now' customer. I art-directed three sets of images to showcase the destinations of South Beach, Los Angeles and Tulum.
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