Disciplines: Art Direction + Visual Design

Elevating and taking the Amazon Fashion branding into a new direction. Still life creative always performed the best and our challenge was to keep it fresh and innovating—designing something the customer would not expect to see on Amazon.com.

Buttoned Down Campaign

Amazon Fashion Private Brand, Buttoned Down—premium quality and tailored finish—at affordable prices. My aim was to showcase the breath styles available in this collection. Playing with geometric lines and adding depth to the shirts allowing them to pop with confidence.

Buttoned Down Content

As the Amazon Fashion Private Brands were new to the customer, we created editorial style content to introduce the brand to the customers—giving them an solid understanding on the brands qualities and styles. Here to Buttoned Down, quality and fit are the core pillars of this brand. This content lived on the product page and this content aided to mobile conversion by 20%.

20 Things Every Man Should Own

Editorial content for Amazon Fashion’s sponsorship of New York Fashion Week Men’s I art directed a set of images—shot on a bold blue background with element placed on boards. This simple but effective shoot performed an impressive 40% above average when  the graphic was scheduled on the Amazon.com homepage.

Holiday Packing List

What to Pack for a Warm-Weather Getaway Escape. Another editorial for Amazon Fashion’s sponsorship of New York Fashion Week Men’s. From the previous year’s content we found the average Amazon customer did not engage with forward fashion content—and our customer is very much the buy now, wear now customer. I art directed three sets of images to showcase the destinations of South Beach, Los Angeles and Tulum.