Disciplines: UX Design
This case study is from the General Assembly User Experience course I took in May 2018 as a refresher course on the skills I have picked up on the job over my past work experience. This project explored the use case of optimising your weekends away and making the most of your time.
The Situation
We all live busy lives.
Travelling is a great escape for many.
You can easily find spontaneous deals online.
But what do you do when you get there?
Why we need a solution
From Google Trips to Wiki Travel,
the information is out there—
but I need to scavenge the sites to get
the information I need.
The Hypothesis
We believe in having all your travel
needs in one place—allows the
traveller to optimise their time and
get the information they need.
Competitor Analysis
Interview Highlights Summary
Research Findings
Research Summary
Behaviour
Want the trips to
be productive
Appetite for digital technology
Food Experience important
Want the best costs
Pain Points
Varied source selection
Source solely based on previous customer or paid placements
No personal experience
Want a virtual guided tour
Needs
Personalised and hand-picked tours and recommendations
Trip type breakdowns
Activity type breakdowns
Food Guides
Persona's
Feature Prioritisation
Paper Prototyping
PROTOTYPE: 1
The First Prototype tackled the situation with the users selecting their interests and the product creating a trip based on their likes.
LEARNINGS
Users wanted more functions.
Users felt they were not in control.
Users felt this was not a useful tool on the go,
but planning in advance.
User Flow
Wire Framing
PROTOTYPE: 2
The First Prototype tackled the situation with the users selecting their interests and the product creating a trip based on their likes.
LEARNINGS
Stick to a happy path and solve one situation.
A better information hierarchy is needed.
Users will have viewed content before—introduce a quicker way to add to the basket.
Card sorting to streamline the categories and labels.
Updated User Flow
Lo-Fi Prototype
PROTOTYPE: 3
Digital prototype, with enhancements from previous comments.
LEARNINGS
Users would like a sort/filter option on results.
Price is not defined anywhere.
What if I have more than one user?
Hi-Fi Prototype
IMPROVEMENTS APPLIED
Introduced Filtering on Itinerary.
Cannot tick pay items in results—have to click on to product page.
Introduced booking for more than 1 person.
Introduced UI elements for ease of Navigation and information Hierarchy.
Next Steps
Introduce a pre-arrival questionnaire to find out more about the user and introduce personalisation features to make this bespoke.
Introduce an area where users can upload their experience,
trips and recommendations
Automate the journey with recommendations on previous users.
Fill out all of the information users are looking for reference.
© MMXXIV PARCA
