Disciplines: UX + UI Design
This case study was part of a pitch exploring the redesign of the merchant pages on VoucherCodes.co.uk. The aim was to improve the informational flow with the existing elements and improve customer confidence from the competition.
Our Ambition
To be the UK’s preferred Voucher Code retail destination.
Merchant Page Redesign
Redesign to improve information hierarchy
especially on first impressions and new customers.
Encourage the customer to start their shopping experience on VoucherCodes than towards the end of their process.
VoucherCode
ASOS
Speaks to a Target
Audience
Has personality and point of
view in it’s communication
Colourful and
strong imagery
Animated Promotions
Positioning
The Vision
With a unified, consistent, clear and modern layout we will present VoucherCodes as an exciting and relevant retail brand positioned at the intersection of being practical, and the start of the customer’s online shopping journey.
The ReDesign
ReDesign Breakdown
Header
Codes
Content
Deals and Sales
Colour-coded differentiation between Deals and Sales.
2-column layout for mobile.
Service Content
Modular Design
Layout
Modular Personalisation
Challenges & Next Steps
Summary of Customer Experience Enhancements
Modular Design to allow for personalisation, and ‘King of the Hill’
Content grouped for better clarity and finding the right deal.
Add headers to guide the customer.
Colour Coded Promotions to highlight Deal Type.
Allows the customer to clearly know the type of promotion and the action required.
Sprinkle Merchant Elements to the page, to add authentication to content and encourage browsing behaviour on our site.
Opportunity for Paid Placements.
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